Make your marketing work smarter
Marketing is ever-changing. With new technologies constantly emerging and consumers having more choice than ever in how they interact with brands, go-to marketing tactics no longer perform as expected. Consumers have so much more control over how their data is used that businesses need to deliver the most engaging, personalised communications to remain relevant in this consumer empowered era. To do this effectively and at scale, marketing processes need to be automated.
Intelligent automation enables GDPR compliant contact strategies that deliver targeted messages throughout the customer lifecycle. And real-time analytics and machine learning can transform how data is used to deliver the most personalised communications en masse.
Automate to accelerate
With so many campaign management, customer touchpoint and insight tools in play, an automation hub brings all this data together to improve the speed and efficiency of marketing decision making.
A 360-degree view of the customer and channel performance, plus automated contact strategies, enable marketing teams to deliver the right message, at the right time, via the right channel, at pace.
Marketing of the future
What if… you could deliver the most personalised omnichannel communication experience to attract more loyal customers?
Deliver highly personalised messages and relevant content at every touchpoint, enhancing the customer experience and improving marketing ROI, without overstretching busy marketing teams.
Connecting everything you need
Benefits of automated marketing processes
Track and access all marketing touchpoint data, from ads to event leads, in one place.
Automate targeted upsell and cross-sell opportunities to increase engagement.
Focus activity on qualified leads, and use automation to engage via the channels they use most.
Synaptek has created an exciting proposition in an emerging and potentially huge market. At Virgin Trains, we are constantly looking at innovative technologies that will improve the experience of our customers and we see Synaptek’s intelligent workflow automation as a key way of achieving that. Our partnership with Synaptek will help us accelerate the speed at which we do business and drive additional value from our already successful digital transformation programme.
Synaptek shares our vision for a connected world that makes work easier for everyone. We’ve been impressed by the team’s technical knowledge and deep understanding of intelligent automation, so much so that we invited them to join our Solutions Gallery: a showcase of automation solutions from carefully selected partners that will add value to our customers’ businesses. The automated NOC solution they’re showcasing is a real game-changer that will transform network operations in any business.